Tiafoe leaves lululemon for Skittles in historic all-merchandise deal
“People talk about generational wealth. My great-grandkids are never paying for Skittles.”
Watch: Tiafoe dives into his generational wealth
Frances Tiafoe has announced a sweeping new apparel partnership with Skittles, leaving lululemon for a deal that includes head-to-toe rainbow merchandise, unlimited candy and absolutely no money.
The agreement covers shirts, shorts, shoes, headbands, wristbands and socks emblazoned with “Taste the Rainbow,” along with a generational candy supply that will remain in the Tiafoe family long after anyone remembers what tennis was.
“Lululemon came back with a very competitive financial offer,” Tiafoe explained. “I asked them one question: ‘Can my grandson eat these pants?’”
Negotiations reportedly ended there.
Under the new agreement, Tiafoe’s descendants will receive quarterly Skittles deliveries in perpetuity. A family trust will oversee distribution, protect the supply from outside interests and prevent any future spouse from marrying into the family just for the Wild Berry.
“This isn’t about me anymore,” Tiafoe said. “This is about a little boy, three hundred years from now, reaching into a bowl and knowing his great-great-great-grandfather handled that.”
His agent, who works on commission, will receive 10 percent of the orange ones.
The partnership was unveiled at a tennis stadium filled five feet deep with Skittles. Tiafoe arrived in a rainbow warmup jacket, climbed onto the umpire’s chair and launched himself into the candy with the enthusiasm of a man whose estate planning was complete.
Officials attempted to begin the scheduled exhibition match, but Tiafoe refused to allow groundskeepers to remove what he repeatedly referred to as “the principal.”
“You can play around in the interest,” he told them. “Nobody touches the principal.”
Asked whether he had considered the long-term storage requirements, Tiafoe confirmed that his team was already exploring a second stadium.
Financial terms were not disclosed because there were none.
At press time, Tiafoe was updating his will to ensure that any descendant caught buying M&M’s would be immediately cut off.
