Preseason contract extensions become college football’s ultimate gold rush
August optimism becomes college football’s hottest commodity.
Forget championships.
The hottest commodity in college football may now be the August contract extension.
Agents reportedly believe the ideal negotiating window occurs immediately before the season, when a coach’s record remains undefeated and absolutely nothing has happened yet.
One consultant described it as the perfect financial instrument:
“Zero losses. Maximum optimism. No new information. You’ll never have more leverage.”
Industry insiders are calling the trend The September Put Option.
SR
